ABOUT US

Highland Automotive Group, Inc., was formed in May 2001 with the intention of becoming Asheville and Western North Carolina's best source for pre-owned vehicles.

Our underlying philosophy is to provide extra clean, quality vehicles in a friendly, low pressure environment that respects the rights and desires of the customer.

Here you will find no commissioned sales reps, no slicked-back hair, no gold chains, and no double-talk. What you will find are real people who care about what they do, and care about your needs.

Built on the experience and reputations of the owners - Tom Crouch, Randy Richards, Nelson Martel and Michael Greenfield - Highland Automotive Group, Inc. strives to provide personalized, convenient service to car buyers. Our friends and customers constantly remind us how refreshing this is, compared to the overwhelming environs of the average "large" dealer.

Come by, visit us, and shop in this truly unique environment.